Digital marketing comes in so many forms from email marketing to social media to SEO and SEM that it can be tough to keep up. For your business to thrive and reach as many customers as possible, multiple strategies need to be in place at all times. This often involves using different tools working to achieve different goals.
If you are considering one or multiple marketing agencies to handle your SEO and social media marketing needs, read on to discover why this can be a good and a bad idea.
What is social media marketing?
Firstly we need to understand the difference in these two types of marketing. Social media marketing works through social media platforms to find and connect with current and potential customers.
The right social media marketing agency can truly help you experience all the advantages of social media with impressive results for your business. You can use a range of content and tools to achieve goals varying from increasing brand awareness to gaining leads and conversions.
What is SEO?
So what is SEO? SEO, or Search Engine Optimisation, has a rather specific goal. The aim is to work to improve your webpage’s ranking in the search engine results pages (SERPs) organically and over time.
The higher you are in the SERPs, the more visible you are and the more likely it is that you will be clicked on. SEO also works to match you better with the right kind of customers. That way you will not only be more likely to get a click, but also a conversion.
What does a social media marketing agency do?
So now we need to know what these agencies actually do. Your social media marketing agency in Dubai, for example, might carry out the following tasks for you:
- Identify your target market and goals
- Create a plan for how to achieve your goals
- Create content specifically for social media
- Manage your profiles across platforms
- Respond to messages and queries
- Regularly post content
- Consult and educate you on updates and changes
- Analyse data
- Grow your accounts and popularity
- Measure your success
What does an SEO agency do?
An agency that specialises in SEO may be expected to carry out such tasks as:
- Identify your target market and goals
- Create a plan for how to achieve your goals
- Keyword research
- Link acquisition
- Blog post content
- Landing page content
- Product titles and descriptions
- Improve page speed and usability
- Optimise images
- Analyse data
- Measure your success
So, should I have one agency covering all my digital marketing?
As you can see, there can be a lot of crossover between different types of marketing and marketing agencies. Some of the tasks they perform will be similar regardless of the type of marketing they are focused on, while others are more specialized.
If your agency does not have specialized knowledge and training in both SEO and social media marketing, you should definitely go with separate agencies that know what they are doing. On the other hand, there are excellent reasons for identifying a company that can do both.
While social media marketing and SEO are different areas of expertise, if you find a company that does both well, both forms of marketing can benefit. Each form of digital marketing doesn’t exist in a vacuum, and one can very much help the other. In that case, having one company handling both types could very much be the best idea for you.
