Increasing leads increases your chances of creating and generating conversions. Therefore, leads are an important step in creating a sale. Lead generation involves attracting potential customers and convincing them to ultimately buy what you are selling.
It is generating interest in people to place them in your sales funnel and eventually convert them into buying customers. Marketers consider the following lead generation components when looking for prospects.
- Lead magnet – what a marketer offers as an incentive that will make a customer interested in your products or services.
- Lead capture – a method of collecting information such as name, email, and phone number from a customer.
- Qualification Leads – criteria that use customer information to determine whether the customer is likely to buy the goods or services.
- Lead segmentation – a process that group leads according to habits or activities.
Why Is Lead Generation Strategy Important?
Lead generation helps to build interest, trust, visibility, and credibility. It is a process of targeting the interest of a particular group with the aim of converting them into buying customers.
Lead generation helps you drive high-quality traffic from prospects. When you get high-quality prospects, you also get high-value customers. The following are effective strategies to increase leads and customers
1. Leverage Bots
An online chatbot can help you capture leads across various platforms. For example, a Shopify bot on Facebook messenger can ask for customers’ email or phone numbers.
This happens after Facebook messenger interacts with customers and adds them to your contact list. You can add these contact details to your email list for lead nurturing.
Leadbots help to gather information for lead qualification and setting appointments. A leadbot template has everything already pre-built and the only thing you need to do is choose the leadbot you want to use.
Bots work the same way as a salesperson in a retail store. The AI chatbot recommends products and services to customers and helps them find what they need faster. Say, for example, you want to boost sales with a Shopify chatbot. You can incorporate these bots for an automated and more accurate customer response.
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Increase User Engagement
Chatbot marketing is a way of increasing user engagement. It requires you to provide a consistent tone of voice and branding message for your business.
Integrating your bot with the voice of your brand will help you connect with prospects and keep them engaged.
Consistent messaging over a period of time creates trust and builds brand loyalty. This increases the interest of potential customers in your brand and generates more contacts and leads.
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Upscaling Customer Experience
Upscaling website experience is one of the integrated marketing strategies to increase customer experience. Assisting customers online can help create an excellent customer experience. For example, you can improve customer experience through apt customer service using a chatbot.
A chatbot allows customers in eCommerce stores such as Shopify to add their purchases directly to the cart from a Shopify chat. Shoppers can do this without logging in to a different platform.
AI chatbots also greet customers, help them find what they need, and even answer frequently asked questions. Customers find immediate feedback to their questions.
An excellent customer experience encourages prospects to continue engaging with a chatbot and provide contact information for lead nurturing.
Creating an e-commerce platform requires working on both the aesthetics of the site, as well as creating a high-performance website that is fast, safe, and accept online payments. Make sure that you are working with a credible solutions provider that can help you create the best platform for your business requirements.
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Reliable User Support
Reliability is vital for your business. It helps you gain new customers and retain old ones. When customers and prospects find help each time they need it, they are encouraged to continue doing business with your company.
Chatbots provide reliability. They are mobile-friendly and can serve customers on the go and provide 24/7 user support. This might not be possible if you only depend on human help.
Human support can intervene when a customer needs answers to a complex question. Chatbots’ 24/7 available help and instant support create trust and customers perceive your business as reliable.
This way, prospects will want to do business with you. They will readily provide their contact information. This helps to generate more leads.
2. Retarget Users
Prospects can visit your website the first time and fail to take the next step. You can use social ads for retargeting these potential customers and guiding them down the sales funnel.
Reconnecting with these prospects can help your lead generation efforts. Sometimes people may need to see a brand more than once before they take action.
3. Target Keywords
Find the keywords that interest prospects at the top of the sales funnel and target those terms. Perform keyword research and create evergreen content using these keywords.
Following SEO best practices will help increase your chances of ranking high in search engine results.
4. Offer Free Trial
Offering a free trial for your premium product can help capture interested and qualified prospects. An interested user will signup for a free trial, and once the free trial ends, you can start an email campaign showing the benefits of premium products. This will encourage the user to pay for the premium product.
For example, Trello offers a free version of their product with fewer features to drive free users to their premium plans.
5. Offer Discounts or Coupons
A lead magnet in the form of a discount or a coupon will encourage prospects to take action. For example, you can offer a 20% discount on an item for visitors who subscribe to your for the first time.
This can attract long-term and short-term leads. Short-term leads are those prospects who are ready to buy and will convert quickly.
6. Provide Gated Content
Gated content is free content you give to prospects after filling a form. The content can be ebooks, user guides, courses, reports, online tools, or worksheets.
An audience must fill in their information in a lead capture form to access the free content. Make sure the content is of value to the user and attract quality leads interested in your brand.
7. Create Valuable Newsletters
Valuable newsletters encourage prospects to connect and keep engaging with your brand. Newsletters also help you stay on top of your customer’s minds.
It is an effective way to promote your products and services to prospects and drive them down the sales funnel.
8. Host an Online Event
Host an online event and capture prospects’ information through the event registration process. Provide high-quality and relevant content in your event and use it as an opportunity to connect with your customers in real-time.
Respond to questions and objections and learn more about your audience. Some of the live events you can consider are webinars, conferences, meetups, workshops, and seminars.
9. Referral Programs
You can use incentives to leverage recommendations of satisfied and happy customers. Implementing affiliate programs or customer referral programs are effective methods because they show credibility and grow your customer base.
Customers are likely to trust testimonies from other customers and quickly make a decision to purchase a product or service.
10. Brand Storytelling
Tell your brand’s story using a communication formula that your target audience can resonate with. Storytelling helps you to connect with your customers at an emotional level.
Instead of stating facts and figures, tell a story that shows what you do, what you stand for, and the problems you solve. This builds trust and attracts prospects to your business.
Key Takeaway
Lead generation helps you reach out to prospects and make them interested in your products and services. Practical strategies like chatbot apps make finding prospects on different platforms and social media easier.
Chatbot platform comparison and review can help you know the best chatbot that can help you generate leads and drive sales. You can also provide gated content, newsletters and host online events to connect with prospects, build trust, and reach your lead generation goals.
